Broaden your management and marketing expertise in the context of the dynamic sports and physical activity industry. This course aims to introduce learners to key concepts of management and marketing, specifically within the context of the sport and physical activity industry.
This standalone micro-credential offers practical knowledge covering competencies such as management theories and leadership principles to consumer behaviour and strategic planning, providing a well-rounded understanding of the topics in the context of the sport and physical activity sector.
Key learning outcomes
- Demonstrate knowledge and understanding of the fundamentals of management and marketing
- Understand business functions, core organisational design and organisational decision making
- Identify leadership principles
- Demonstrate key elements of the marketing mix and the role of marketing in sport and physical activity
- Ability to use an integrated communication planning approach
The course will be assessed via two written pieces:
- a 2,500-word personal development portfolio, consisting of a series of online reflective learning tasks
- a 1,500-word individual case study report about a management or marketing issue
This course is one module of six within the formal stackable qualification of Certificate of Higher Education in Sport Management. Other modules are:
- Professional development
- Finance, Sales and Marketing in Sport and Physical Activity
- People management
- Operational management
- Service improvement
